2024
Q2(Apr-Jun)
Finalize Go-To-Market (GTM) strategy and pricing models
Define product tiers: IDUC (Individual Developer), ETUC (Enterprise), and AIR (Standalone tool)
Begin product refinement based on internal feedback
Public launch on Product Hunt, Hacker News, Reddit, and developer platforms
Distribute official press release
Coordinate analyst briefings (Gartner, Forrester)
Activate influencer marketing for reviews and walkthroughs
Drive adoption of Neural
Inverse AIR and free trials for IDUC
Begin targeted sales outreach based on early adopters
Track PLG and Sales metrics: conversions, activation, MQLs, SQLs
Secure first 5–10 paying ETUC customers
Hire key GTM roles: Developer Advocate and 1–2 SDRs
Publish early customer case studies
Release major product update based on beta feedback
Launch major AI capability (e.g., predictive diagnostics, AI-powered optimization)
Expand integration ecosystem (Jira, GitHub, Jenkins, etc.)
Optimize conversion funnel from trial to paid (IDUC)
Begin targeted Account-Based Marketing (ABM) for enterprise outreach
Hire first Account Executives, a Head of Marketing, and establish Customer Success function
2025
Post Q2
Advanced AI Feature Rollouts
Launch additional AI-powered capabilities such as root-cause diagnostics, incident response automation, and predictive deployment planning.
Enterprise Expansion
Scale to 50+ enterprise trials with 25+ paying ETUC customers; strengthen
Account-Based Marketing and initiate international expansion planning.
Ecosystem Development
Launch official Partner & Integration Program, expanding compatibility across DevOps, observability, and security tools.
Platform 2.0 & Market Positioning
Release Neural Inverse 2.0 with scalability and performance upgrades; publish benchmarking reports; lay groundwork for Series A fundraising.