Our path forward

2024

Q2(Apr-Jun)

Finalize Go-To-Market (GTM) strategy and pricing models

Define product tiers: IDUC (Individual Developer), ETUC (Enterprise), and AIR (Standalone tool)

Begin product refinement based on internal feedback

2024

Q3 (Jul–Sep) Phase-1

Launch invite-only beta via early@neuralinverse.com

Publish foundational thought leadership: “The Developer Control Plane” manifesto

Begin content marketing: technical blogs, tutorials, comparisons with competitors

Start community building on Discord or Slack

Launch official website with distinct flows for IDUC and ETUC users

Implement SEO for developer-centric and long-tail keywords

2024

Q4 (Oct–Dec) — Phase 2: Launch

Public launch on Product Hunt, Hacker News, Reddit, and developer platforms

Distribute official press release

Coordinate analyst briefings (Gartner, Forrester)

Activate influencer marketing for reviews and walkthroughs

Drive adoption of Neural

Inverse AIR and free trials for IDUC

Begin targeted sales outreach based on early adopters

2025

Q1 (Jan–Mar) — Phase 3: Post-Launch

Track PLG and Sales metrics: conversions, activation, MQLs, SQLs

Secure first 5–10 paying ETUC customers

Hire key GTM roles: Developer Advocate and 1–2 SDRs

Publish early customer case studies

Release major product update based on beta feedback

2025

Q2 (Apr–Jun)

Launch major AI capability (e.g., predictive diagnostics, AI-powered optimization)

Expand integration ecosystem (Jira, GitHub, Jenkins, etc.)

Optimize conversion funnel from trial to paid (IDUC)

Begin targeted Account-Based Marketing (ABM) for enterprise outreach

Hire first Account Executives, a Head of Marketing, and establish Customer Success function

2025

Post Q2

Advanced AI Feature Rollouts
Launch additional AI-powered capabilities such as root-cause diagnostics, incident response automation, and predictive deployment planning.

Enterprise Expansion
Scale to 50+ enterprise trials with 25+ paying ETUC customers; strengthen
Account-Based Marketing and initiate international expansion planning.

Ecosystem Development
Launch official Partner & Integration Program, expanding compatibility across DevOps, observability, and security tools.

Platform 2.0 & Market Positioning

Release Neural Inverse 2.0 with scalability and performance upgrades; publish benchmarking reports; lay groundwork for Series A fundraising.